ОСОБЕННОСТИ И ОСНОВНЫЕ ХАРАКТЕРИСТИКИ МОДЕЛЕЙ, ИСПОЛЬЗУЕМЫХ В PR-СФЕРЕ
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Научный журнал Моделирование, оптимизация и информационные технологииThe scientific journal Modeling, Optimization and Information Technology
Online media
issn 2310-6018

THE FEATURES AND MAIN CHARACTERISTICS OF THE MODELS USED IN PR-SPHERE

Kitaeva K.A.,  Preobrazhensky A.P. 

UDC 659(075.8)
DOI:

  • Abstract
  • List of references
  • About authors

In the paper we discuss the features of PR-activity from the point of view of formalized approach that includes modeling. The features of used models are marked, that used in PRwork. The description of the forecasting methods is given.

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Kitaeva Ksenia Alekseevna

Email: kvolovets@yandex.ru

Building company «Accent»

Voronezh, Russian Federation

Preobrazhensky Andrei Petrovich
Associate Professor
Email: app@vivt.ru

Voronezh Institute of High Technologies

Voronezh, Russian Federation

Keywords: pr-activity, planning, management, customer, simulation, process, decision

For citation: Kitaeva K.A., Preobrazhensky A.P. THE FEATURES AND MAIN CHARACTERISTICS OF THE MODELS USED IN PR-SPHERE. Modeling, Optimization and Information Technology. 2015;3(3). URL: https://moit.vivt.ru/wp-content/uploads/2015/10/KitaevaPreobrazhensky_3_15_1.pdf DOI: (In Russ).

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Published 30.09.2015