Keywords: verbal decision analysis method, software, customer relationship management, crm system, formal analysis of a set of initial alternatives, scale of normalized
METHOD OF VERBAL ANALYSIS OF SOLUTIONS FOR THE SOFTWARE SELECTION FOR CUSTOMER RELATIONSHIP MANAGEMENT
UDC 004.9
DOI: 10.26102/2310-6018/2019.27.4.038
The relevance of the article is due to the existing difficulty in making decisions in the process of choosing software products that automate business processes of enterprises, including customer relationship management. Therefore, for a diverse analysis of systems, it is proposed to use a two-stage methodology for a formalized assessment of the functionality of software and systems. At the first stage, the results of a multivariate analysis of customer relationship management software are presented.
1. Evaluation of the functionality of the system: GOST R IEC 61069-3-2012.
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Keywords: verbal decision analysis method, software, customer relationship management, crm system, formal analysis of a set of initial alternatives, scale of normalized
For citation: Egorova E.S., Popova N.A. METHOD OF VERBAL ANALYSIS OF SOLUTIONS FOR THE SOFTWARE SELECTION FOR CUSTOMER RELATIONSHIP MANAGEMENT. Modeling, Optimization and Information Technology. 2019;7(4). URL: https://moit.vivt.ru/wp-content/uploads/2019/11/EgorovaPopova_4_19_1.pdf DOI: 10.26102/2310-6018/2019.27.4.038 (In Russ).
Published 31.12.2019