Using SERVQUAL methodology with HR benchmarking to assess the satisfaction of the organization's staff

In the world today with its dynamic environment, employees are the main asset of a company. Thanks to the staff, competitiveness and full development of an entire organization are ensured. The key to a company's success lies in meeting the needs of its employees. The issue of assessing the quality of customer service and the quality of employee performance appears to be a concern for many company executives. Additionally, management often consider the option of conducting such assessments. The relevance of the study is due to the fact that nowadays there is no universal means of assessing staff work satisfaction in the organization. The leading method for studying this problem is HR benchmarking using the SERVQUAL methodology and the CSI satisfaction index, which helps to comprehensively examine the problem of assessing staff satisfaction. The inquiry as to whether the organization has the necessary personnel to function effectively and whether employees can operate in accordance with the chosen strategy is the goal of HR benchmarking. The article explores the peculiarities of customers' perception of the services offered by the company, which reflects the concept of "SERVQUAL". It provides an opportunity to achieve a standard that is convenient for customers. Owing to this concept, the company will be able to identify the level of employee satisfaction focusing on the results. The study of employees' opinions about work, including their satisfaction with working conditions, is the goal of further improvement of the company's business processes. The materials of the article are of practical value for modern companies with any type of activity.

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