Development of a matrix for SWOT analysis based on key parameters and criteria taking into account the specifics of managing a medical organization

The article describes the method of strategic planning – SWOT analysis – which helps to study in detail a set of parameters of both the internal environment of the institution in question and the external environment that has the strongest impact on its functioning whereby management decisions aimed at qualitative and quantitative improvement of performance indicators are made. The features of the management system and operation of a medical organization are analyzed using a key quality indicator – annual statistical reporting reflecting the results of the institution's activities in the main areas for higher state bodies with authority in the field of public health. The analysis of the form composition of accounting and analytical registers and statistical indicators was carried out, and the method of system dynamics was applied in the context of selected management processes to identify the optimal set of parameters of the internal and external environment providing the means for developing a SWOT matrix suitable for the qualitative assessment of the outpatient clinic operation. Criteria, a number of factors and actors that have the greatest impact on the control mechanism by building a tree of goals are identified. The developed SWOT matrix based on a set of key parameters and criteria is a universal tool for strategic planning and can be put to practice when conducting a SWOT analysis of medical organizations various regions.

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