Keywords: optimization of sales, marketing, management, business
THE APPLICATION OF MARKETING IN SALES OPTIMIZATION
UDC 339.138
DOI:
The problems associated with the use of marketing with sales management are considered. The effective marketing techniques are shown. The basic techniques of strategic marketing plan are considered.
1. Marketing sales. URL: http://www.marketingnews.ru/termin/87/ (date appeals on September 16, 2014).
2. Pavlova M.Yu., Preobrazhensky A.P. Adaptation problems specialists // Modern studies of social problems. 2012. No. 4. S. 70-73.
3. Preobrazhensky A.P., Komkov D.V., Pekshev G.A., Vinyukov M.S., Petrashuk G.I. Problems of training specialists in modern high school // Modern studies of social problems. 2010. No. 1. S. 66-67.
4. Zhdanova M.M. Professional development issues qualities of an engineer / M.M. Zhdanova, A.P. Preobrazhensky // Bulletin Tajik Technical University. 2011. T. 4. No. -4. S. 122-124.
5. Zavyalov DV, Schindler F. Application of information and telecommunication technologies in the educational process / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 81-84.
6. Preobrazhensky A.P., Sakharov Yu.S. Problems of scientific work among students and young scientists / Bulletin of the Voronezh Institute High Technologies, 2013, No. 11, p. 176-178.
7. Preobrazhensky A.P., Lvovich I.Ya. Student Motivation Issues / Bulletin of the Voronezh Institute of High Technologies, 2013, No. 11, p. 181-183.
8. Syshchikova D.S. About multimedia options technology in the educational process / successes of modern Natural Sciences, 2012, No. 6, p. 111-112.
9. Lvovich Ya.E., Kostrova V.N. Preparation Approach specialists based on automated learning tools / Bulletin of the Voronezh State Technical University, 2006, T. 2,. No. 3, p. 5-8.
10. Bondarev Y.P., Lvovich Y.E. Management intelligence changes in the activities of the university based on monitoring - rating Information / Modern problems of science and education. 2013, No. 3, p. 13
11. Vlasov V.G., Kostrova V.N., Lvovich Y.E., Lvovich I.Ya. Program-targeted approach to the process of managing the functioning and development of a university / Innovation in Education, 2003, No. 3, p. 34-42.
12. Kostrova V.N. The creation of knowledge-based educational technologies on based modeling of the organizational system of higher professional education / successes in modern science, 2004, No. 4. p. 87.
13. Kostrova V.N. Features of the university management system / Professional education. 2002. No. 9. P. 5.
14. Kostrova V.N., Lvovich Y.E., Dolgikh D.V. Using information technology in the educational process / Information Technology, 2001, No. 5, p. 22.
15. Uspensky I.V. Internet marketing // Textbook.- SPb .: SPGUEiF, 2003, electronic textbook, URL: www.aup.ru/books/m80/ (date appeals on September 16, 2014).
16. Sernovets E. Sundress marketing // M .: Samizdat, 368 p.
17. Portal “School of the advertiser”, URL: http://www.advertiserschool.ru/advertising-history/r-reeves.html (accessed September 16, 2014).
18. Tarasova D.Yu. About the characteristics of the tourist manager // Bulletin of the Voronezh Institute of High Technologies, 2012, No. 9, S.115-117.
19. Filipova V.N., Tarasova D.S., Oleinik D.Yu. Management issues in tourism // Bulletin of the Voronezh Institute of High Technologies, 2013, No. 10, S.119-123.
20. Mann I. Marketing 100%. Remix How to become a good manager marketing // M .: Alpina Business Books, 2010, S. 256.
21. Kotler. F. Fundamentals of marketing // M .: Progress, 1991, 656 p.
22. Samoilova U.A. About some management features enterprise / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 176-179.
23. Subkhonberdieva S.E. Information base for the analysis of the financial activities of the enterprise / Bulletin of Voronezh Institute of High Technologies, 2014, No. 12, p. 249-251.
24. Subkhonberdieva S.E. Sustainability Approaches enterprises / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 252-254.
25. Kuzmin Yu.A. Features of information technology in systems business management / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 157-161.
26. Isakova M.V., Gorbenko O.N. About the features of control systems staff / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 168-171.
27. Kryuchenko I.V. Characteristics of warehouse accounting systems / Bulletin Voronezh Institute of High Technologies, 2014, No. 12, p. 89-92.
28. Maksimov I.B. Classification of workstations / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 127-129.
29. Maksimov I.B. The principles of the formation of automated workers places / Bulletin of the Voronezh Institute of High Technologies, 2014, No. 12, p. 130-135.
30. Averchenko G.Yu., Parshin N.M. Retail turnover relationship trade and financial results of the enterprise / Bulletin Voronezh Institute of High Technologies, 2014, No. 12, p. 255-256.
31. Isakova M.V. Features of the staff recruitment / Bulletin of the Voronezh Institute of High Technologies, 2013, No. 11, p. 138-140.
32. Zavyalov D.V. Analysis of the problems of modern higher education / Bulletin of the Voronezh Institute of High Technologies, 2013, No. 11, p. 160-162.
33. Firsova L.M., Krivtsova N.N. The use of telecommunications technologies in foreign language classes / Bulletin of Voronezh Institute of High Technologies, 2013, No. 11, p. 163-164.
34. Bessonova A.A. Management of socio-economic systems in modernization conditions / Bessonova A.A., Dubinin V.V., Lvovich I.Ya., Lyalina Zh.I., Preobrazhensky A.P., Rubinstein E.D., Saltykov M.A., Filipova V.N., Filippova I.V. // collective monograph / Saratov, Publisher: Center professional management "Academy of Business", 2013, 110 pp.
35. Glushanok T.M., Dobronravova A.M., Komarova Yu.V., Korolev I.V., Koroleva A.I., Lvovich I.Ya., Pavlov O.G., Panshin I.V., Preobrazhensky A.P., Safargaliev E.R., Urvantseva N.G., Filipova V.N. Management of regional economies in modernization conditions / monograph // / Saratov, Publisher: Limited Liability Company "Center Professional Management "Academy of Business", 2013, 197 p.
36. Lvovich I.Ya., Kitaeva K.A., Preobrazhensky A.P. Using innovative methods in construction / International Research Journal. 2013. No. 8-3 (15). S. 48-49.
37. Preobrazhensky A.P., Zhiteneva V.S. Informatization in educational process / Science and business: development paths. 2011. No. 1. S. 46.
38. Volegzhanina I.S., Golovata Yu.B., Gutak E.V., Zeberg V.A., Kopystinsky L.A., Lobanovskaya S.V., Lvovich I.Ya., Nisilevich A.B., Piganov M.N., Preobrazhensky A.P., Sementsov G.N., Strizhova E.V., Kharitonova O.V., Choporov O.N., Chusovlyanova S.V., Shkurina G.L. Information technology as an integral part of development of modern society / Odessa, Publisher: Printing Center "Domino", 2014, 199 p.
39. Lvovich Ya.E. Multi-alternative optimization: theory and applications - Voronezh, 2006, Quarta Publishing House, 415 p.
40. Moskalchuk Yu.I., Naumova E.G., Kiseleva E.V. Problems optimization of innovation processes in organizations / Modeling, Optimization and Information Technology, 2013, No. 2, p. 10.
Keywords: optimization of sales, marketing, management, business
For citation: Chernikov S.Y., Bolyuh E.V. THE APPLICATION OF MARKETING IN SALES OPTIMIZATION. Modeling, Optimization and Information Technology. 2014;2(3). URL: https://moit.vivt.ru/wp-content/uploads/2014/10/ChernikovBoluh_3_14_1.pdf DOI: (In Russ).
Published 30.09.2014