Method of combined use of SWOT-analysis and hybrid estimation method

The paper considers a method in which SWOT analysis is combined with the hybrid assessment method. SWOT analysis includes the identification of internal strengths and weaknesses of the organization and external opportunities and threats, which allows to choose strategies to maximize benefits and minimize risks. In turn, the hybrid assessment method combines the advantages of several well-known methods for increasing the efficiency and convenience of the decision-making process. The main idea of the method is the combined use of the hierarchy analysis method and the statistical method of calculating the weighted average, which makes it possible to combine their strengths and at the same time minimize the disadvantages. The analytical hierarchy process allows one to structure complex tasks in the form of a hierarchy, which is then formed into separate levels. Paired comparisons of hierarchy elements make it possible to assess the relative importance of each element, which provides a systematic approach to decision-making process. The purpose of the integration was to combine the positive features of the two methods. Within the framework of this article, one of the main disadvantages of the combined use of SWOT analysis and the hierarchy analysis method was identified and described in detail. A comparative analysis of the number of required pairwise comparison operations was also carried out between the combined use of SWOT analysis and the hierarchy analysis method, and the use of SWOT analysis in conjunction with the hybrid assessment method.

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