In the modern world, one of the most effective methods to maintain the functioning of an organization or business with a view to facilitating development is to design a website and then to employ it to communicate with users and customers. The website helps to systematize all information about the organization, provides a means of e-commerce and gives the opportunity for representatives of the organization and users to communicate with each other to exchange ideas or feedback on products or services. Thus, effectiveness analysis of the website and appropriate decision-making, regarding its optimization and changes to the design, which will allow the company subsequently to achieve its goals, becomes more relevant. In this article, a decision support system was implemented to analyze the effectiveness of a website using Web Usage Mining methods. Statistical methods, which enable performance improvement of the website based on the information received, were chosen as well as data mining methods, in particular, clustering and association rules that are utilized to personalize content and, in the case of selling websites, purchasing offers, which will significantly increase the loyalty of users and customers.
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Zelenina Anna Nikolaevna
Candidate of Technical Sciences, Associate Professor
ORCID | eLibrary |
Voronezh institute of high technologies - autonomous non-profit educational organization of higher education
Voronezh, Russian Federation
Kokorina Anastasiia Igorevna
Data Analysis and Machine Learning, The Financial University under the Government of the Russian Federation (FinU or Financial University), Department of Information Technology and Big Data Analysis
Moscow, Russian Federation.
Petrosov David Aregovich
Candidate of Technical Sciences, Associate Professor
WoS | Scopus | ORCID |
Data Analysis and Machine Learning Department, The Financial University under the Government of the Russian Federation (FinU or Financial University), Department of Information Technology and Big Data Analysis
Moscow, Russian Federation.
