ПРИМЕНЕНИЕ ИНТЕРНЕТ ТЕХНОЛОГИЙ В МАРКЕТИНГЕ
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Научный журнал Моделирование, оптимизация и информационные технологииThe scientific journal Modeling, Optimization and Information Technology
Online media
issn 2310-6018

THE USE OF INTERNET TECHNIQUES IN MARKETING

Filipova V.N.   Kiseleva E.V.  

UDC 681.3
DOI:

  • Abstract
  • List of references
  • About authors

The discussion of new possibilities in marketing that you can use by bringing the resources of the global Internet is carried out. The role of electronic advertising is shown. The key steps of the marketing strategy for the Internet are given. The main advantages of mobile marketing are pointed out.

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Filipova Victoria Nikolayevna

Email: app@vivt.ru

Voronezh Institute of High Technologies

Voronezh, Russian Federation

Kiseleva Elena Valerievna

Email: kiseleva@mail.ru

Voronezh Institute of High Technologies

Voronezh, Russian Federation

Keywords: marketing, advertising, internet, website,, interactivity, promotion

For citation: Filipova V.N. Kiseleva E.V. THE USE OF INTERNET TECHNIQUES IN MARKETING. Modeling, Optimization and Information Technology. 2015;3(2). Available from: https://moit.vivt.ru/wp-content/uploads/2015/06/FilipovaKiselyova_2_15_1.pdf DOI: (In Russ).

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