THE USE OF INFORMATION TECHNOLOGY IN PROMOTING OF INNOVATION
UDC 681.3
DOI:
The possibilities of using information technologies in the processes of promotion of innovation are considered. The classification of innovations is given. The possible approaches to communicating information about the innovation to consumers are pointed out.
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Keywords: innovation, promotion, consumer, information technology
For citation: Kudrina O.S. Korolkov R.V. Danilova A.V. THE USE OF INFORMATION TECHNOLOGY IN PROMOTING OF INNOVATION. Modeling, Optimization and Information Technology. 2015;3(2). Available from: https://moit.vivt.ru/wp-content/uploads/2015/06/KudrinaKorolkovDanilova_2_15_1.pdf DOI: (In Russ).