Научный журнал Моделирование, оптимизация и информационные технологииThe scientific journal Modeling, Optimization and Information Technology
cетевое издание
issn 2310-6018

ANALYSIS OF THE PROBLEM OF PRICING USING SIMULATION MODELS IN THE CONDITIONS OF MAXIMIZATION OF PROFIT

Lapshina M.L.   Lapshin D.D.   Zaitseva T.V.   Budkova S.V.   Mescheryakova A.A.  

UDC 681.3
DOI: 10.26102/2310-6018/2019.26.3.032

  • Abstract
  • List of references
  • About authors

The issue of price formation in a free market and monopolized production continues to be relevant. The proposed work presents a mechanism for constructing simulation models of market price formation in a situation where the main factor is the desire to get the maximum profit. It is also important to consider the so-called economic structure of society (ESO), i.e. distribution of families by liquid savings. The paper proves that the desire for maximum profit in different types of societies leads to different results. The article considers the possibility of constructing a model of pricing (p) based on maximum profit, as well as the behavior of the distribution function of consumers by liquid savings x, it is proved that the result correlates with the stress function: the inflection point in x corresponds to the fact that the maximum profit fixes the price at the level characterized by the behavior of the function. In the case of convexity of function everywhere, profit maximization without regulation at the state level cannot contribute to price stabilization. The paper substantiates the feature of optimal pricing, considering the specific characteristics of society using the Pareto marginal distribution.

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Lapshina Marina Leonidovna
Doctor of Technical Sciences Professor
Email: marina_lapshina@mail.ru

Voronezh State Forestry University named after GF Morozova

Voronezh, Russian Federation

Lapshin Dmitry Dmitrievich
Candidate of Technical Sciences Associate Professor
Email: lapshin_vrn@mail.ru

Voronezh branch of FSBEI Admiral Makarov State University of Maritime and Inland Shipping

Voronezh, Russian Federation

Zaitseva Tatyana Vladimirovna
Candidate of Technical Sciences Associate Professor
Email: ttt.zaitseva@gmail.com

Voronezh branch of FSBEI Admiral Makarov State University of Maritime and Inland Shipping

Voronezh, Russian Federation

Budkova Svetlana Viktorovna
Candidate of Economic Sciences Associate Professor
Email: svb.aksioma@mail.ru

Voronezh branch of FSBEI Admiral Makarov State University of Maritime and Inland Shipping

Voronezh, Russian Federation

Mescheryakova Anna Anatolievna
Candidate of Technical Sciences Associate Professor
Email: aam_mtd_vglta@mail.ru

Voronezh State Forestry University named after GF Morozova

Voronezh, Russian Federation

Keywords: simulation model, elasticity, consumption, pareto optimality

For citation: Lapshina M.L. Lapshin D.D. Zaitseva T.V. Budkova S.V. Mescheryakova A.A. ANALYSIS OF THE PROBLEM OF PRICING USING SIMULATION MODELS IN THE CONDITIONS OF MAXIMIZATION OF PROFIT. Modeling, Optimization and Information Technology. 2019;7(3). Available from: https://moit.vivt.ru/wp-content/uploads/2019/09/LapshinaSoavtori_3_19_2.pdf DOI: 10.26102/2310-6018/2019.26.3.032 (In Russ).

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