МЕТОД ВЕРБАЛЬНОГО АНАЛИЗА РЕШЕНИЙ ДЛЯ ВЫБОРА ПРОГРАММНОГО ОБЕСПЕЧЕНИЯ УПРАВЛЕНИЯ ВЗАИМООТНОШЕНИЯМИ С КЛИЕНТАМИ
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Научный журнал Моделирование, оптимизация и информационные технологииThe scientific journal Modeling, Optimization and Information Technology
Online media
issn 2310-6018

METHOD OF VERBAL ANALYSIS OF SOLUTIONS FOR THE SOFTWARE SELECTION FOR CUSTOMER RELATIONSHIP MANAGEMENT

idEgorova E.S. idPopova N.A.

UDC 004.9
DOI: 10.26102/2310-6018/2019.27.4.038

  • Abstract
  • List of references
  • About authors

The relevance of the article is due to the existing difficulty in making decisions in the process of choosing software products that automate business processes of enterprises, including customer relationship management. Therefore, for a diverse analysis of systems, it is proposed to use a two-stage methodology for a formalized assessment of the functionality of software and systems. At the first stage, the results of a multivariate analysis of customer relationship management software are presented.

1. Evaluation of the functionality of the system: GOST R IEC 61069-3-2012.

2. Egorova, E.S., Popova, N.A. The use of multivariate analysis to assess the functionality of project management systems. Modeling, optimization and information technology. 2019;7;2(25):351–364.

3. Larichev O. I. Verbal analysis of solutions. M.: Nauka. 2006:182.

Egorova Ekaterina Sergeevna
Candidate of Economic Sciences
Email: katepost@yandex.ru

ORCID |

Penza State Technological University

Penza, Russian Federation

Popova Natalya Aleksandrovna
Candidate of Technical Sciences
Email: popov.tacha@yandex.ru

ORCID |

Penza State University

Penza, Russian Federation

Keywords: verbal decision analysis method, software, customer relationship management, crm system, formal analysis of a set of initial alternatives, scale of normalized

For citation: Egorova E.S. Popova N.A. METHOD OF VERBAL ANALYSIS OF SOLUTIONS FOR THE SOFTWARE SELECTION FOR CUSTOMER RELATIONSHIP MANAGEMENT. Modeling, Optimization and Information Technology. 2019;7(4). Available from: https://moit.vivt.ru/wp-content/uploads/2019/11/EgorovaPopova_4_19_1.pdf DOI: 10.26102/2310-6018/2019.27.4.038 (In Russ).

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