Digital transformation as a factor in the growth of market value and investment attractiveness of corporations

The article examines the relationship between the digital transformation of organizations and their investment attractiveness in modern conditions. On a theoretical and analytical basis, we analyzed state regulatory legal acts and digitalization strategies (Decree of the President of the Russian Federation No. 309, industry programs), educational and scientific literature, as well as official reports of Sberbank PJSC and Gazprom PJSC. The methods used were deduction and induction to identify the key components of digital maturity (technological infrastructure, organizational practices, ICT competencies) and a systems approach to assess their impact on financial stability and innovative potential. Content analysis of annual reports and frequency analysis of the disclosure of digital initiatives revealed that companies with a developed digital ecosystem demonstrate 15–25% higher stock returns and lower volatility. The practical part includes three tables: indicators of Sberbank's digital ecosystem, IT investments and AI profit forecast, as well as the structure of Gazprom's investment program. The results confirm that deep digitalization and transparency of digital projects increase investor confidence and the market value of companies. Based on the study, recommendations were formulated for expanding automation budgets, disclosing digital initiatives in reporting, and integrating green IT solutions into sustainable development strategies.

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