FUZZY COGNITIVE MODELING OF DEMAND CONTROL SYSTEM FOR EXPRESS LOANS

One of the main ideas to achieve the banks highest efficiency is the introduction of innovative tools considered. Intellectualization of mathematical modeling and, in particular, fuzzy cognitive approach allow to carry out intellectual decision-making process. This process give the chance modeling the person reasoning and consider his cognition. The article proposes a fuzzy cognitive approach to modeling the Express loans demand and its management system. The modeling system is represented as the fuzzy weighted oriented multigraph with transmitted impulse transmitted. The system model is implemented in the form of sequential execution of the following stages: the purpose definition; the fuzzy cognitive map construction; dynamic modeling using the impulse processes; the scenario analysis situation and the choice of the best. The program decision support system "Quill" as computer modeling tool is used. The developed model of the management system serves as the basis for the trends analysis in the development of various situations that arise during the banks work in Express loaning. It allows to predict and model behavior strategies in response to external influences, as well as to determine the management paths that allow to increase the Express loans demand.

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